Nickelodeon and Sonic, the kid's entertainment channels from the Viacom18 stable, will bring the red, blue and green Power Ranger heroes to India to meet their fans in person.
The mall activations, on the other hand, are scheduled for June 9 at Infinity Mall, Mumbai and June 16 and 17 at MGF Metropolitan Mall, Saket, New Delhi. The red, blue and green Power Rangers will be present at both the malls during the activations. The rangers will meet and engage the audience, especially kids, with various games and will also teach them some of their stunts. The kids will get Power Ranger goodies such as branded T-shirts and caps, and can also get themselves clicked with the Samurai heroes.
The channel has also initiated a contest for those who want to meet the heroes personally. The contest, which began on May 20, is supported by a 360 degree marketing campaign, 'The Power Ranger' Tour, which includes television, radio, on-ground activations and digital platforms.
Power Rangers Samurai will also have a dedicated microsite on nickindia.com, as well as on sonicgang.com for fans to enjoy exclusive Power Rangers games, Power Rangers downloadables and interactive contests with prizes to be won.
The campaign will kick off on June 1 and will continue for four weeks. However, the promos of the contest are being aired on television channels and on more than 100 screens at McDonald's outlets across North India. The contest winners will not only have a chance to meet their heroes but can also win other prizes like BlackBerry phones, iPads and PSPs.First Published : May 25, 2012