Telecom service provider Bharti Airtel has announced its foray into mobile advertising in India. Airtel will equip advertisers to connect with their potential customers in a targeted and personalised fashion via their mobile phones. The platform is designed to meet the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.
Through Airtel's m-advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), messaging services and Airtel digital TV to engage audiences. With this platform, Airtel will be capable of delivering massive reach in a high impact burst, which can be delivered in just a few hours using touch points such as end of call notifications, recharge notifications and digital TV guides. It will also create increased number of conversions using technologies such as mobile couponing for segments such as youth, upper SEC, and smartphone users. With this platform, companies can also extend their access to the rural audience with voice solutions.