SET Max, the Hindi movie and special events channel backed by Sony Pictures Television International (SPTI), has rolled out a multi-city outdoor campaign to promote its re-branded look that includes a new tagline, 'Shuruaat Yahin Se', changed music and channel packaging.
The 15-day outdoor campaign has been executed by outdoor agency MOMS, the outdoor arm of Madison.
Gaurav Seth, senior vice-president, marketing and communication, Max, says, "We have moved forward with our new brand campaign, which has the theme 'Shuruat Yahin Se'. As a part of our marketing plan, we have launched one promo on television and an outdoor campaign across eight cities promoting the new Max to the audience."
The campaign involves three television promos, and radio, digital and print media. The channel also plans on-ground activations based on the same theme.
The three promos are conceptualised and created by JWT, while Charlieco, an LA-based agency, has brought about the new look and feel to Max.