Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL), has introduced a Twitter application for its GSM pre-paid customers that will allow them to recharge and activate a value added service (VAS) or application through Twitter.
To activate VAS, the customer needs to key in #act#
The amount for the activated service will be deducted from the current balance of the customer.
Commenting on the initiative, Ritesh Ghosal, head, brand marketing, Tata Teleservices, says, "As a brand, Tata Docomo has always differentiated itself with its innovations. Whether it is 1paisa/sec pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of internet and the rise of social media, it makes ample sense to be present on the medium where people are currently spending time or are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter, too, will reach the same levels quite soon."