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Tata Docomo introduces e-commerce initiative, Twittcom

By afaqs! news bureau , afaqs!, Mumbai | In Digital | May 31, 2012
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The telecom brand aims to tap the popularity of micro-blogging site Twitter to allow pre-paid customers to avail recharge and value added services.

Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL), has introduced a Twitter application for its GSM pre-paid customers that will allow them to recharge and activate a value added service (VAS) or application through Twitter.

Ritesh Ghosal

The e-commerce initiative, called Twittcom, has been developed indigenously by the team at Tata Teleservices Limited. To register their numbers, customers have to follow a simple process: go to the Twitter handle of the company (@tatadocomo, type in #reg) to receive a pin code for verification through SMS. Once the verification code is received, customers need to go to the Twitter handle again and key in the code (#code ). A retweet will confirm registration.

To activate VAS, the customer needs to key in #act# . They will get a tweet back confirming activation of the service.

The amount for the activated service will be deducted from the current balance of the customer.

Commenting on the initiative, Ritesh Ghosal, head, brand marketing, Tata Teleservices, says, "As a brand, Tata Docomo has always differentiated itself with its innovations. Whether it is 1paisa/sec pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of internet and the rise of social media, it makes ample sense to be present on the medium where people are currently spending time or are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter, too, will reach the same levels quite soon."

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