Spiider Digital Hub, the digital arm of the Concept Group, has won the digital and social media mandate of Vikram Hospitals in a multi-agency pitch. About nine agencies participated in the pitch process.
This is the first time that the super specialty hospital chain has awarded its digital and social media mandate to a digital agency.
The agency will be responsible for brand engagement through the online space. "Along with the regular social media campaign, social marketing will also involve new age digital media such as viral marketing and video dissemination," says Kushal Sanghvi, managing director, Spiider Digital Hub.
Vikram Hospitals is a chain of super specialty hospitals based in South India, located in cities such as Bengaluru, Mysore, Mandya and Tumkur.
For the records, Spiider Digital Hub is the new avatar of the digital agency Concept Digital, the digital arm of the Concept Group. The agency offers digital media services such as search engine optimisation (SEO), brand engagement techniques and many more to its clients. The agency handles various brands such as IOCL, SBI and Religare, among others.