Mindshare Asia Pacific has revealed a new global to local structure with a new leadership team.
Srivastava will continue to be based in Singapore and will focus on emerging markets such as Russia, in addition to APAC. He will also work closely with global and regional leaders in London and Asia to drive new products and services - and with the agency's talent development community, work to strengthen the talent pool and leadership globally.
Commenting on Srivastava's appointment, Nick Emery, CEO, Mindshare Worldwide, says, "I'm delighted that Ashutosh is taking on the global role to drive Mindshare's development. Ashu is the epitome of a new world leader and our product, people and growth markets are in safe hands."
Srivastava's promotion is accompanied by a change in the structure of Mindshare in the region, re-organising it around three clusters.
R Gowthaman, chief client officer at the agency, will now take on the role of CEO for South and Southeast Asia, and will be based in Singapore. Gowthaman has been with the agency since it started in India in 2002, and has proven his ability to grow share and develop services across the region. During his past tenure as CEO of Mindshare India, Gowthaman led the industry in awards, creativity and grew the business consistently, while never losing the market leadership position.
James Greet, CEO, Australia, will now add Japan, Korea and New Zealand to his responsibilities, and also be the APAC regional leader for talent. Greet is an established leader in the area of talent and brings a unique and valuable perspective to the role. Prior to joining Mindshare in 2010, he founded and ran the top talent recruitment firm The Ladder. Since 2010, he has turned around Mindshare's business in Australia, winning major accounts, awards and building one of the market's strongest teams. Greet will continue to be based in Sydney.
Srivastava will continue to oversee the Greater China offices directly.
Commenting on the new structure, Emery says, "In Ashu, James and G'man there is no better leadership trio and I am privileged to work with them."
Srivastava says, "James has, in a very short time, turned our Australia office into a powerhouse of great work and talent. G'Man has crafted our success in India, which is a world class office - and in the past few months, built our product for regional clients. Along with China, they have been the driving force behind the momentum we have across Asia Pacific. They are both outstanding leaders, and I look forward to working with them in their new roles."
The new structure of Mindshare in Asia Pacific brings it in line with Mindshare's operation in Europe, which is also organised around a cluster approach, and provides a global to local approach for the agency around the four core areas of trading, emerging markets, new products/services and talent development.