Last updated : June 12, 2012
BBH harbours high hopes for its creations for Google Chrome, World Gold Council, Movies Now, Vat 69 and Vaseline. Rusell Barett, managing partner, BBH India says, "Winning at Cannes is like getting a lottery. It is difficult to predict what the jury will like. But yes, you can say that we're very hopeful about our work for these four brands. This is our best work."
At a time when most other jewellery ads have always talked to the woman and appealed to her instinctive or impulsive side, this TVC used the male lens to view Diwali purchases and subtly ended with gold's traditional appeal. It asked people to consider the longevity of their Diwali purchases in a funny way.
The second television campaign is for Google Chrome, titled 'Tanjore Paintings' entered in the Films category. It saw the internet giant presenting a unique side of its browser. The film, which is a part of Google's global campaign 'The web is what you make of it', shows the story of the South India-based artist, who specialises in the dying art of Tanjore painting. This particular art dates back to about 1600 AD and is known for its use of vivid colours and compact composition. The themes of most of these paintings are Hindu gods and goddesses, as well as saints.
The VAT 69 campaign entered in the Internet Film category includes bold, provocative films which in a wicked way encouraged the man of today to take the bull by the horns.
The agency's work for Vaseline, called 'Vaseline's Vs. Mr. Vaughan' has been submitted in two categories, Press and Public Relation (PR). The press ad and the subsequent activity made an age-old brand like Vaseline truly new age in its response and its message.
Reacting to the controversial statement made by Michael Vaughan on Twitter on how Indian cricketer VVS Laxman might have used Vaseline on the edge of his bat, the agency came out with a press ad, where an old and battered cricket bat is shown with a big, red cross mark on it. The image is backed with the message, 'Mr Vaughan, Vaseline is not used on cricket bats'.
Last but not the least is the creation for Movies Now, submitted in the Design category. The English movie channel was going to have a Charlie Chaplin festival. The task was to not only create an identity for the movie festival but also attract large viewership for the four films that the channel intended to air. Titled 'Chaplin Chapters', the agency thus created logos inspired by Chaplin's popular bowler hat and moustache for each film to reflect the plot.First Published : June 12, 2012