As part of the new mandate, Dhingra will handle some of DDB Mudra Group's most important Delhi-based clients such as Dabur, HBO, Jaypee Group, PepsiCo, Twinings and Wrigley's.
Dhingra joins DDB Mudra from JWT Kolkata, where he worked as vice-president and director, client services. He started his career in 1990 with Specialty Papers. He switched to advertising in 1997 with Euro RSCG and worked with the agency for 14 years before joining JWT in 2011. With more than 15 years of experience, Dhingra has worked with Essar Cellphone, Lacoste, Kohler, Lebon, IMT, Jaypee Group, Zee News, ITC, Mayur Plywood and Tata Steel, among others.
Commenting on the new appointment, Madhukar Kamath, group CEO and managing director, DDB Mudra Group, says, "For the DDB Mudra Group, Delhi is the growth market. Our offerings - advertising, media, digital, CRM, experiential, shopper marketing, retail and strategic branding - enable us to deliver to a varied client portfolio. In line with our strategy to grow in Delhi, which already accounts for close to 40 per cent of the DDB Mudra Group businesses, we are further strengthening the team with Ashwini, who comes to us from JWT. We now have a terrific team in place, spearheaded by Vandana."
It is pertinent to note here that recently (in May), the agency had roped in Xavi Bech de Careda as vice-president, planning for its Delhi branch. The appointment was made close on the heels of appointing Radhika Das as vice-president at its Delhi branch.