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The agency is pinning its hopes on the campaign for Park Avenue wrinkle free shirts in the Out of Home category and the new identity of Bates, submitted in the Design category.
For Bates, it is simple yet intelligent work that it hopes will create the fireworks. The agency is betting on two of its creations - Park Avenue and the new identity of 'Bates'.
Bates has also pinned its hopes on the integrated exercise executed for its new visual identity. The entry has been submitted in the Design category. The core idea of using blurbs has been applied to all elements of the exercise.
As a part of the exercise, the agency created personalised business cards, typography, website, stationery, coasters, carry bags, magnets and paper clips, along with an interactive game on Facebook which unveiled the new identity. To participate in the game, employees clicked on the shifting eyes to reveal the new look. The fastest fingers also won iPads. Also, each Bates office created its own business card using the core idea of blurbs.