Bang in the Middle wins Knoxx Global's creative and media mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 15, 2012
The agency will manage the entire spectrum of services for Knoxx Global for its India plans.

Knoxx Global Australia, which provides integrated security and management services, has appointed Bang in the Middle as its marketing agency. The agency will handle the company's creative and media mandate.

There was no formal pitch process and the size of the business could not be ascertained at time of filing this report; however, it is said to be substantial.

Naresh Gupta

Naresh Gupta, managing partner, Bang in the Middle, says, "We will handle both creative and media mandates for the company that will launch its security and management devices for the first time in India. As of now, we are in the product planning phase and will move on to plans for the other communication for the launch."

In the first phase, the agency will plan to introduce GPS tracking services and devices backed by latest technology for vehicle owners in both commercial and private segments. The vehicle owners having GPS tracking service in their vehicles can control the device through their mobile phones.

The second phase will involve plans for internet-based CCTV surveillance devices used for personal and commercial security services, in which the data can be stored online.

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