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Komli consolidates offerings

By Nisha Menon , afaqs!, Mumbai | In Digital | June 18, 2012
The media technology company has brought its offerings in the verticals of audience measurement, mobile, social and video advertising solutions under the Komli brand.

Media technology company Komli Media has consolidated its offerings in various verticals under the mother brand, Komli. The offerings, in the verticals of audience measurement, mobile, social, and video advertising solutions under the Komli brand, will henceforth be called Komli Audience, Komli Mobile, Komli Engage, Komli Play and Komli ROI. As part of the rebranding exercise, these verticals have been assigned separate identities with individual logos.

Prashant Mehta

Commenting on the insight behind the rebranding exercise, Prashant Mehta, CEO, Komli Media, says, "This rebranding helps us leverage the brand name we have established over the last few years to our individual offerings. We have been making foray into various verticals by way of the recent acquisitions in India and other parts of the world. Integrating these companies into Komli will help us to become a one stop shop for all digital media and advertising issues."

Komli Audience offers solutions to specific audience across various segments on the basis of audience measurement technology, while Komli Mobile is a performance-based mobile advertising network. Komli Engage offers end-to-end social media solutions for brands. Komli Play is a premium video advertising network and Komli ROI offers performance solutions across display and social platforms.

Komli has been on the growth track and recently raised Rs 214 crore funding. It also acquired 100 per cent stake in Admax Network, one of Southeast Asia's largest digital media networks. In December 2011, Komli launched a real-time bidding-based ad platform, ATOM.

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