Taking the unconventional route to promote movies is becoming a common trend these days. Earlier restricted to trailers on television and hoardings on outdoor, now movies have broadened reach across novel platforms. Following close on the heels of the unusual promotions of Kahaani and 3 Idiots, another movie, Gangs of Wasseypur, takes the offbeat route to get closer to the audience.
An activation was carried out at various multiplexes across all the top cities, wherein people could sport the Wasseypur look by wearing shirts and 'gamchas' from the movie and getting their pictures clicked. The activation started from June 16.
Both the outdoor and activation part will continue till one week after the release of the movie on June 22.
A tabloid named Wasseypur Patrika was distributed online and in the physical form, giving interesting facts about the movie.
Gangs of Wasseypur is a mainstream action film directed by Anurag Kashyap, who also directed Dev-D. The film was appreciated at Cannes Film Festival 2012 and was promoted by the stars of the movie wearing gamchas.
Also, the music launch for the movie was done on jeeps that flagged off from Bandra Bandstand by the cast; the jeeps promoted the music in various places in Mumbai and Delhi.