A recently formed TV18 and Viacom18 venture, IndiaCast Media Distribution has taken on board Govind Shahi as business head for its UK and Europe operations. He will report to Gaurav Gandhi, COO, IndiaCast.
Announcing this appointment, Gaurav Gandhi, COO, IndiaCast, says, "UK is a key market for Indian entertainment, which has been experienced by us through the response that we have received for our flagship brand Colors. Given our expansion plans in the market, Shahi is best suited, with his understanding and experience of the UK and Europe markets, to take our business to the next level."
With this development, the group has recently opened a new office in London to manage distribution, marketing and advertising sales for Colors UK, which is the only channel from the group that is established in the UK market at this point.
This is the third international office, after opening offices in the US and the UAE. The group plans to expand its other channels in the UK market, too. The company claims that this is in line with the group's overall expansion strategy of taking Viacom18 and TV18 brands overseas.
Shahi says, "Colors has made a tremendous mark in the UK market in a short span of two years. There are exciting plans for expansion into this territory in the near future. I look forward to using my experience and knowledge to the best of my abilities for the growth of this fast growing organisation."
Shahi was working with the Heath Media group as a co-promoter. Earlier, he was business head of Zee's Europe operations.