afaqs!

Windchimes to handle social media duties of HUL's BeBeautiful

By Nisha Menon , afaqs!, Mumbai | In Digital | June 21, 2012
The agency will work to build the social media presence for the company and work to create buzz for its website, which is the primary offering, and also build stronger relationships with the audiences via engagement on social media platforms like Facebook, YouTube, Twitter and Pinterest.

BeBeautiful, a beauty, lifestyle and fashion platform from the Hindustan Unilever (HUL) umbrella, has appointed Windchimes Communications as its social media agency. BeBeautiful is created and supported by five renowned names in the beauty industry - Lakmé, Dove, Ponds, Sunsilk and Vaseline. It makes BeBeautiful a one-of-its-kind platform, with services special to each of these prestigious brands.

The Mumbai-based agency will strategise and manage the brand's social media marketing. Windchimes will handle the social media presence for the company and work to create buzz for its website, which is the primary offering, and also build stronger relationships with the audiences via engagement on social media platforms like Facebook, YouTube, Twitter and Pinterest.

Nimesh Shah

Commenting on the development, Shalini Raghavan, marketing manager, HUL, says, "Social media sites today are a very important source of information and interaction, and also play a major role in influencing consumer decisions. With the help of Windchimes Communications, we aim to equip women with the latest in beauty and fashion and provide customised beauty solutions via social media platforms. Windchimes, having worked with various industries, has the right capability and skills to engage with audiences on social media platforms."

Windchimes is partnering with the brand to help them reach and engage with its audiences and position them as the go-to beauty expert. Windchimes will also serve as a key moderator for the organization on social media initiatives and will work to build and execute social media strategies that will help the brand to reach out to a much wider audience and increase the subscriber base.

On partnering with BeBeautiful, Nimesh Shah, head maven, Windchimes Communications, says, "We are extremely proud to be social media partners for BeBeautiful. With the growing need to look perfect 24x7, we are confident that BeBeautiful will be successful in connecting with the Indian audiences on the new media front."

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