Zubin Driver, former chief executive officer, Cell18 and group creative director, Network18, has started his own multi-media creative agency, Pundalik. Driver quit Network18 in May, ending his 11-year stint with the company.
Sharing the thought process behind launching the agency, Driver comments, "I have been in the media industry for about 21 years and now I feel I can optimise my skills in my own venture, focussing on the regional space."
As Driver is attached to the Varkari movement and the agency runs on the ethos of devotion, it has been given the Marathi name, Pundalik, after the Varkari saint and a devotee of Lord Vithoba.
The Pundalik core team comprises Harish Tiwari from TV18, who joined as director of the company; Ganesh Sagade, who has worked with ETV for 10 years; Nidhi Tanna; and Nitin Godambe, production controller.