India's fourth largest private sector bank YES Bank has appointed Windchimes Communications to set up and sustain its presence across different social media platforms.
The agency will work to create a social media presence of the bank on various platforms such as Facebook and Twitter, with the aim to connect with the audience and ensure that banking is presented to them in a simplified manner.
Confirming the win to afaqs!, Nimesh Shah, head maven, Windchimes Communications, says, "Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channel communication efforts in the online space for YES Bank, thereby helping the bank to build its brand through the use of social media."
Commenting on the reason for tapping social media, Anindya Datta, president and CMO, YES Bank, says, "Technology has always been a thrust area for YES Bank. We understand the growing need for brands to tap into the online space to connect with the new internet-savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand's media mix. YES Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment and clear objective of showcasing YES Bank as a thought leader, a consumer-focused institution."