India's fourth largest private sector bank YES Bank has appointed Windchimes Communications to set up and sustain its presence across different social media platforms.
Commenting on the reason for tapping social media, Anindya Datta, president and CMO, YES Bank, says, "Technology has always been a thrust area for YES Bank. We understand the growing need for brands to tap into the online space to connect with the new internet-savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand's media mix. YES Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment and clear objective of showcasing YES Bank as a thought leader, a consumer-focused institution."
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