The new identity aims to profile Metro Tyre as a company which is closer to the youth, and understands their aspirations and reaches out to young people with cutting-edge products. The logo is written in italics to highlight speed and motion to connect with the youth.
Rummy Chhabra, managing director, Metro Tyres, says, "Our new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo, our advertisement campaign is a story of transformation: from a child to a youth. In doing so, it reflects who we are today and the company we aim to be tomorrow."
The new logo has been designed by Prominent Advertising. Commenting on the new design, S Balakrishnan, managing partner, Prominent Advertising, says, "Earlier the logo was static, so the brief to us was to design it in such a way that it shows some movement and speed, while connecting with the youth, and also look good on the tyres. Thus we designed the logo in italics to represent speed and motion and the logo compliments the tyre."