NEXT Retail India has roped in Mumbai-based agency A B See Peninsular as the agency of record (AoR) for its e-commerce vertical, Next.co.in. The win for the agency comes on the back of a multi-agency pitch. There is no incumbent on the account. The account will be serviced by the agency's newly set up office in Delhi.
Commenting on the win, Amit Baid, founder, A B See Peninsular, says, "We will invest in a media mix that is heavier on the side of direct communications, enabled by a credible visibility across press and outdoor. Social media and the web at large - 'uncommon direct media' - will be a thrust area. The mandate in two words is 'measurable results'."
Citing the reasons for selecting A B See, Abhishek Malpani, business head, Next.co.in, says, "The current plans at Next Retail call for some disruptive communications. While a host of agencies pitched, A B See's approach tuned perfectly with our branding grammar and passion for the electronics domain."
For the record, A B See was founded in 2009 by Baid (ex-creative team lead, Bates Asia and ex-creative head, Candid, Mumbai). It is present across Mumbai, Kolkata, Guwahati and is now setting up a base in Delhi.