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The one month campaign focuses on local train station branding to gain maximum attention and top of the mind recall.
The entire station is branded with Titan's OOH creatives in fluorescent green and yellow, with a straight forward message that reads 'Titan flat 20% off on all watches'. The colour of the creative instantly grabs attention.
The main objective of the campaign is to grab the maximum level of attention and ensure top of the mind recall. Thus, places with a high number of footfalls was targeted. Along with the station, the OOH campaign is also spread over prominent billboards and bus shelters across all major locations in Mumbai.
The OOH campaign executed by Adzedge, a division of Outdoor Advertising Professionals (OAP), kicked off in July and will continue for one month in Mumbai.