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Branded Captcha player NLPCaptcha takes its offering to the next level, introducing Captchas that require no typing on the part of the user but plays on the principle of action.
Ever found those verification procedures wherein you are required to type a set of distorted letters that appear on your screen, irritating and distracting? Captchas, as they are commonly known, are tests - a spam verification tool used to ensure that the user is a person.
Besides the above mentioned opportunity, NLPCaptcha has pushed the envelope, introducing its new line of action-based Captchas - 'N-Gage'. The new format attempts to turn the tool that is often seen as a security nuisance into a fun activity for the user.
According to NLPCaptcha, besides being a pleasing user experience and a unique platform for consumer engagement, the technology also provides for much more secure and stronger spam verification.
The company has recently launched a campaign based on the aforementioned idea for Reliance 3G, wherein the user is required to click on a moving Blue Bot in the Captcha to complete verification (Demo link: http://test.nlpcaptcha.in/demo/jstest.php?key=38bd79751fe63bec91465efc0c93a850).
While working with publishers and brands such as Toyota, Aircel, Lufthansa, Indian Express Group, India Today Group and Times Group, among others, Mittal is confident that the technology will catch on and looks good to change how the Captcha space operates.