Louis Philippe, the premium apparel brand from Madura Garments, is in the process of meeting creative agencies. The process is on in Bengaluru.
Industry sources close to the development have confirmed the news to afaqs!. It is also learnt that the Louis Philippe team plans to rope in an ad agency that is based in Bengaluru or one that has prominent presence in the city.
The media spends could not be ascertained at the time of filing this report.
Contract Advertising Bengaluru has been involved with the creative duties of Louis Philippe in the recent past.
The brand first advertised on television in 2000. Created by Ogilvy Bengaluru at the time, the TVC was high on drama and had a 'Hollywood' feel to it. The film even managed to convey the brand's 'premiumness' with the catch phrase, 'Out of reach of lesser men'. The brand has been positioned as one meant for those who are a notch above the rest in terms of style, fashion and attitude.