Cogmat to handle social media duties of Turtle

By Nisha Menon, afaqs!, Mumbai,
July 17, 2012 Section: News Category: Digital

The agency's mandate will be to tap various social media platforms to target audiences; it will also be responsible for online advertising initiatives to drive traffic to the apparel brand's e-commerce portal.

Kolkata-based apparel brand Turtle has appointed digital agency Cogmat to handle its social media duties. The brand spends close to 7 per cent of its total marketing spends on the digital medium.

Confirming the news to afaqs!, Shitanshu Jhunjhunwala, director, Turtle, says, "We did not invite a formal pitch. However, we did meet up with a few agencies before finalising on Cogmat to handle our social media and online advertising activities."

As part of the mandate, Cogmat will revive the existent properties on social networking platforms such as Facebook and Twitter with new approach and creative. Besides social media, online advertising will form an important part of the initiative to drive relevant traffic to Turtle's e-commerce store.

The apparel brand was launched in 1993 and provides a complete range of dressing and accessories for men. For the record, Cogmat is a digital media agency based in Mumbai and Hong Kong, working with companies from industry verticals such as education, luxury hospitality, financial services, FMCG and retail. Its clients include Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti, among others.