The publishers of Chennai-based English daily The Hindu have introduced a weekly supplement along with its business newspaper Business Line, titled Weekend Life. The eight-page pullout will be distributed free of cost with Business Line across all centres, every Friday.
The content mix of the weekly will deal with the business of brands, lifestyle, technology and management-related content. It will cover topics such as 'Does Horlicks sell more than Coca-Cola in India?', 'Why is the Amul girl suddenly pushing milk, instead of butter?', 'What made a music channel stop airing music?' and 'Ever wondered why European kitchen equipment stores are popping up everywhere?'. The pullout will have a section called Brandline that will deal with the stories, insight and analysis from the world of advertising and marketing.
The eWorld section in the supplement will talk about the latest trends, fads and analysis from the world of information technology. It will also offer insight into the changing business strategies of technology companies and offer views of the top executives from the corporate world.
Another section titled Life will have travel writers informing the readers where to go, what to do and how to indulge during a holiday. The supplement will also touch upon subjects like food and wine, insights into gender issues, health and fitness.
For the record, Kasturi and Sons publishes The Hindu since 1878. It started as a weekly and later, in 1889, became a daily. The daily is printed from 13 centres including Chennai, Coimbatore, Bengaluru, Hyderabad, Madurai, New Delhi, Vizag, Thiruvananthapuram, Kochi, Vijayawada, Mangalore, Tiruchirapalli and Kolkata.Have a look at the winning agencies' work portfolio for Digital Agency Awards 2014. Major stories over the last 30 days