Sony Entertainment Television (SET) has roped in Vivek Bahl as chief creative director. As part of the new mandate, Bahl will be responsible for the overall programming of the channel and will report to Sneha Rajani, senior executive vice-president and business head, SET.
Bahl joined Viacom18 from Turner International, where he was chief content officer for India and was responsible for overseeing the content strategy and development for Turner's diverse portfolio of entertainment brands in India, including Imagine TV, Cartoon Network, Pogo and Warner Brothers.
With more than 25 years of experience in the entertainment industry, Bahl is claimed to have a cross-functional strategic perspective. Before Turner, Bahl has worked with leading television networks in India including STAR TV and Zee TV, where he helped develop multiple fiction and non-fiction properties. These include Antakshari, Banegi Apni Baat, Jassi Jaisi Koi Nahi, Banoo Mein Teri Dulhan, Jab Love Hua, Bidaai, Yeh Rishta Kya Kehlaata Hai, Saath Nibhana Saathiya, Sindoor, Saat Phere, Betiyaan, Maayka and Pratigya.
With STAR Network, he co-produced the series Navya for Star Plus, and has also worked with Mahuaa Network in a consulting role to set up its regional channels.