N K Proteins initiates creative pitch for upcoming brands

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | July 24, 2012
The pitch is underway in Ahmedabad.

Edible oil company N K Proteins is currently scouting for a creative partner. The pitch is specifically for a new set of brands that the company plans to add to its product portfolio.

N K Proteins

These upcoming brands belong to the edible oil category, a space in which the company already has prominent presence. The new brands will be launched in the market around the last quarter of this year.

The pitch is anchored in Ahmedabad.

The company spokesperson has confirmed the development to afaqs!.

Mudra currently handles the creative duties for the company's existing oil brands. One Advertising, an Ahmedabad-based agency, has worked on the creative duties of this account before Mudra.

N K Proteins (also known as NKPL) was originally incorporated in 1992 as Maruti Proteins. The name of the company was changed to N K Proteins in 1993. The company is promoted by Nimish K Patel and Nilesh K Patel.

NKPL is engaged in the business of refining edible oils such as cotton seed oil, palmolein, sunflower oil, groundnut oil and vegetable oils. NKPL markets edible oils under the brand name 'Tirupati', which is distributed and sold through the wholesale and retail chain of the domestic market.

NKPL also supplies refined edible oils to government organisations and exports castor oil, its derivatives and de-oiled cakes to various countries around the world.

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