DGM India announced the launch of dgMatix, its premium brand ad network. It will utilise DGM India's proprietary technology to deliver impactful and transparent campaigns.
dgMatix's technology enables it to track click frauds and measure campaign performance on various parameters like creative-wise performance and publisher-wise performance. Its proprietary technology is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront that lets it automatically route end users to the closest available location, ensuring faster delivery of ads without drop outs.
With Reach solutions comes a pricing strategy that includes charging on authenticated and verified deliveries as per advertisers' analytics reports. The pricing models include cost-per visitor, cost-per click and cost-per thousand impressions, among others. Also is offered detailed during and post-campaign reporting.
Anurag Gupta, managing director, DGM India is of the view that dgMatix is significantly different from other platforms available to advertisers.