DGM India introduces premium ad network, dgMatix

By afaqs! news bureau , afaqs!, Mumbai | In Digital | July 27, 2012
dgMatix will utilise DGM's proprietary technology to deliver campaigns.

DGM India announced the launch of dgMatix, its premium brand ad network. It will utilise DGM India's proprietary technology to deliver impactful and transparent campaigns.

dgMatix's technology enables it to track click frauds and measure campaign performance on various parameters like creative-wise performance and publisher-wise performance. Its proprietary technology is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront that lets it automatically route end users to the closest available location, ensuring faster delivery of ads without drop outs.

Anurag Gupta

With dgMatix, brand advertisers will be offered two kinds of solutions - Impact and Reach. Under Impact solutions, dgMatix delivers a Brand Box (slider unit that can play rich media ads to static images), Brand Bar (ads served in the margin/free space on the left and right side of the website content) and Brand Bang (high impact ad options for advertisers - site captures, takeovers and flash/HTML5 ad units) on Tier 1 and Tier 2 websites.

With Reach solutions comes a pricing strategy that includes charging on authenticated and verified deliveries as per advertisers' analytics reports. The pricing models include cost-per visitor, cost-per click and cost-per thousand impressions, among others. Also is offered detailed during and post-campaign reporting.

Anurag Gupta, managing director, DGM India is of the view that dgMatix is significantly different from other platforms available to advertisers.

"It uses proprietary JavaScript injection technology to put an ad on the publisher's website without interfering with the existing ad units or website design. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher's website that is interoperable with multiple platforms like Flash and HTML5. Our technology optimises the publisher's inventory and provides maximum eCPM and eCPC," says Gupta.

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