HLL Lifecare has handed the creative mandate for its upcoming deodorant range to Law & Kenneth. The agency's Mumbai and Chennai offices will handle the business. Industry sources have confirmed the news to afaqs!.
The product will be launched under the Moods brand name. The agency's immediate mandate will be to work on the launch campaign for this brand.
The development is the result of a multi-agency pitch that was initiated in Chennai around January.
R K Swamy BBDO has worked on the creative duties for Moods condoms in the recent past and will continue to do so.
Formerly known as Hindustan Latex Limited, the company changed its name to HLL Lifecare a few years ago.
HLL Lifecare Limited (HLL) was established in March 1966 as a corporate entity under the Ministry of Health and Family Welfare, Government of India. Today, HLL is a Mini Ratna Public Sector Enterprise and is involved in the production of healthcare products including blood banking equipment, surgical equipment, syringes, vaccines, in-vitro diagnostic test kits, pharma products for women, natural products, neonatal equipment, sanitary napkins and contraceptives, amongst several others.