To celebrate the spirit of Independence Day, Sony India has launched a national youth engagement activity, '24 Cameras.24 hours.24 Schools'. The activity will offer photography enthusiasts in 24 schools across India an opportunity to use Sony Alpha cameras to capture the 'Life of India' on Independence Day.
Some participating schools include Xavier Institute of Communications and The Shari Academy in Mumbai; Mahesh Hariani's Photography Classes, National Institute of Creative Communication, Srishti School of Art, Design & Technology and Bengaluru School of Art & Photography in Bengaluru; The Indian Institute of Digital Art and Animation in Kolkata; Kala Bhumi Institute of Fine Arts in Delhi; International Media Institute in Gurgaon; Lighthouse Institute for Modern Day Careers in Indore; Camshot Academy in Pune; Visualite Photography Academy in Chennai and Chetna Media Institute in Thrissur.
Ryusuke Fukushima, deputy general manager, marketing communications, Sony India, says, "Sony's Independence Day campaign theme, Life of India in 24 hours, lets students have an experience of Sony Alpha cameras and showcases what independence means to them through their photographs. With this campaign, we also create awareness about Sony Alpha cameras among photography students and foster the next generation of pro-Alpha camera users."