SMG Digital has launched a social media monitoring and engagement platform, SMG SocioAnalytics (http://socioanalytics.smgindia.org/). The product has been launched in association with social media management infrastructure firm, Simplify360.
SocioAnalytics is a combination of media monitoring and social profile management. It crawls user-generated content sites, which includes social networks, forums and news, and provides value added analytics on top of the data. The analytics is powered by Simplify360 Big Data Analytics capability, and can analyse millions of messages in real time. Some of the value added analytics include finding age, gender and location of a person from the message posted in forums or social networks.
This initiative marks a strong entry of the Starcom MediaVest Group into the social media space. The initiative is led by Arnab Mitra, director. Commenting on the launch, Mitra says, "Social media revolution is big. It has not only made people powerful by making everyone a publisher in the media world but has also induced a habit of over-sharing in people. This is forcing companies to completely change their view about marketing and branding. Advertising is getting replaced by engagement. This is a huge shift. We at SMG understand this very well and SocioAnalytics is a proof of our serious efforts to serve clients with next generation solutions."
SMG SocioAnalytics serves marketers by enabling them for activities like social PR, online reputation management, and Facebook and Twitter marketing performance tracking. It tells them how people talk about the brand, where they talk and finds interesting trends within the buzz. The product has sentiment analysis that gives the brand opinion.
Monitoring and analytics can be done for the brand, the competitors and the industry terms. This helps brand marketers to remain fully aware of where they are and helps them to build effective marketing strategies.
Bhupendra Khanal, CEO, Simplify360 believes SocioAnalytics is one answer to all the branding and marketing challenges for enterprises in the social era. "Powered by patent-pending advanced Simplify360 analytics engine and big data infrastructure, SMG can now sell unmatched integrated marketing solutions in the industry," he adds.
Sharon Aneja, account director, Starcom MediaVest Group, says, "In the social media space, companies need to listen, understand and respond intelligently. They need to understand the customer intentions, create value with marketing campaigns, listen to real-time customer feedback and manage customer aspirations. SocioAnalytics helps by transforming social conversations into actionable intelligence, thus helping tomorrow's leaders to devise social brand strategy."