Vuclip launches new advertising unit, Vuclip Click2Vid

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 03, 2012
The newly launched service is a mobile video ad unit that provides a rich media experience across 5,500 devices.

Mobile video service provider Vuclip has launched its new advertising unit, Vuclip Click2Vid. Vuclip Click2Vid is a mobile video ad unit that provides a rich media experience across 5,500 devices, including smartphones, feature phones and tablets, without requiring time consuming manual adjustments by brands or advertising agencies.


Earlier, brands needed to take the time to develop multiple versions of creatives, specifically for a variety of popular devices and screen sizes, or users would have to suffer a less than optimised experience for their particular device, often visiting a landing page first. Vuclip's Click2Vid ad unit allows clients and agencies to efficiently handle all aspects, ensuring that the creative is optimised for all devices and can play the video ad directly, without the need for an intermediate landing page.

In India, where this pilot programme has been running, brands such as Hindustan Unilever Limited (HUL) and Cadbury Silk have already experienced success, reaching the more than 100 million mobile internet users in India. For example, Cadbury Silk experienced one million impressions from an approximately six-week campaign.

"We're hearing from our pilot advertisers that we have nailed the perfect combination of respect for the user and efficiency for advertisers by making mobile advertising device-agnostic," says Ashwin Puri, global head of advertising and managing director of Southeast Asia for Vuclip.

"We already have a track record of delivering optimised mobile video to more than 5,500 device types and this announcement is an extension of that. Our priority is to connect consumers with brands without friction," he adds.

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