Renton D'Sousa has been awarded additional charge as chief executive officer, Triton Communications. D'Sousa will also continue in his earlier role as national director, creative and strategy.
"In keeping with the current spirit of the times, my aim is to make Triton bigger and stronger, and all this, faster. There are a lot of changes in the offing, structural as well as functional, with the sole objective to enhance our clients' brands and brand value. After all, advertising is all about shifting market share. If you can do that for your client, you are doing your job," says D'Sousa.
D'Sousa started his career at MCTP II, Ahmedabad. With more than 30 years of experience, D'Sousa has worked with agencies such as Contract and Lowe Lintas & Partners before joining Triton Communications in 2002.
Some of the memorable campaigns conceptualised by him are Aquaguard (Yeh jal amrit, jeevan, dhan, paani ka doctor), ICICI Life Insurance (Sindoor), Set Wet (Very, very sexy), Greaves Cotton (Happy engineering), Kingfisher (Blue freedom), and Moov (Maa sab kaam kyun karti hai).