afaqs!

Dainik Bhaskar realigns pages for Haryana readers

By afaqs! news bureau , afaqs!, Mumbai | In Media | August 07, 2012
Marking its 12th anniversary, the daily has introduced refreshing changes with the thought of 'Pehle se bhi zyada'. Readers in Haryana are being offered a realigned paper with more prominent local news.

Dainik Bhaskar Haryana has refreshed its content for its readers, marking its 12th anniversary under the tagline, 'Pehle se bhi zyada'. The 12-page main issue has been realigned to provide more focus on government and political matters.

Ashu Phakey

Sanjeev Kotnala

The daily, which claims a reader base of 12.68 lakh, will now also offer weekly pages about the latest developments in agricultural practices, and opinions and interviews of experts. The content will focus more on local news, with a highlight on depth of information and opportunities within the state.

In an official communiqué, Ashu Phakey, COO (CPH), Dainik Bhaskar Group, says, "We are focusing on providing not just news but investigative news by offering more information which is relevant to the readers. Over the last decade, the confidence of our readers is high as we remain relevant, innovative and have continuously evolved with the changing reader ecosystem."

The special supplements in regions such as Hissar, Rohtak, Ambala and Sonipat will have more localised content, so as to keep pace with the population construct of the state, the newspaper claims.

Commenting on the 'refreshing' strategy, Sanjeev Kotnala, vice-president, Dainik Bhaskar Group, says, "At Dainik Bhaskar Group, we are a paper by the people, for the people and always look at some way to contribute towards the socio-economic development of our markets. Hence there is a constant formalised research and informal feedback mechanism that allows us to track the changing needs of our readers and evolve with them. Changes in the Haryana edition is just one more example of us pleasantly surprising our readers by providing them content of not only their stated choice but more than their expectations."

Search Tags