Digital marketing agency Digitas India has appointed Nirmal Dayani as its chief operating officer. Dayani will report to Kanika Mathur, president, Digitas India. Earlier, Dayani was head of marketing at ESPN-STAR Sports.
Dayani, who has more than 21 years' experience, started his advertising career in 1991 at Tara Sinha McCann Erickson. Later, he moved to HTA, where he worked on brands such as Horlicks and Pepsi. In December 1999, joined ESPN-STAR Sports, where he continued till July, 2012. He is an Economics graduate from Delhi University and an MBA in Marketing from BIT Ranchi.
Commenting on the appointment, Mathur says, "We look forward to Nirmal leading Digitas India. We believe that with his experience and skills, he will play a key role in nurturing client relationships and driving growth."