Interestingly, in the current week ended August 4, the second-rung general entertainment channels (GECs) from the MSM and STAR stables have seen positive ratings, while the top GECs have failed to maintain or increase the numbers.
SAB TV, the sibling GEC of Sony, at No. 6, has seen a rise of six points to garner 138 GRPs in the current week, against 132 GRPs last week. Following SAB, Life OK from the STAR stable, at No. 7, has been able to maintain its number at 107 GRPs, same as that of Week 30 (previous week).
Meanwhile, despite a decrease in the GRP numbers, Star Plus is till leading the list with 234 GRPs, down from 243 GRPs that the channel scored in the previous week (Week 30).
Zee, returning to its No. 2 position, recorded a fall of 11 points to garner 211 GRPs (down from 222 GRPs in Week 30). Sony slipped back to No. 3, with a decrease of 29 points to clock 206 GRPs in the current week ending August 4 (as compared to 235 GRPs last week).
In the previous week, the channel's weekday primetime property Bade Achhe Lagte Hain had seen an all time high of 4.8 TVRs, thus helping the channel garner extra GRPs.
At No. 4, Colors, too, has lost 25 points, garnering 203 GRPs, down from last week's 228 GRPs.
Sahara One is at No. 8. The channel's GRPs too have slipped by seven points to clock 34 GRPs (41 GRPs in the previous week).
Individual shows too have seen a decline in their TVR numbers. Diya Aur Baati Hum, from the STAR stable stood at No. 1 position in the Top 10 list of the programmes on GECs, gathering 5.2 TVRs (down from last week's 5.3 TVR).
Zee TV's weekend reality show DID L'il Masters stood at No. 2 and No. 3 positions for the two episodes on Saturday and Sunday, respectively, with 4.8 and 4.1 TVRs.
Sony's weekday primetime property Bade Achhe Lagte Hain is at No. 4 and has slipped from its all time high of 4.8 TVRs (in the previous week) to 3.7 TVRs in the current week ending August, 4.
At No. 5, Balika Vadhu from the Colors banner gathered a TVR of 3.5, followed by Star Plus top listed show Yeh Rishta Kya Kehlata Hai (3.3 TVR) at No. 6. The sixth position is however shared by Sony's thriller property CID, with 3.3 TVRs.
Crime Patrol (Sony) and Saathiya Saath Nibhana (Star Plus) have garnered 3.1 TVRs to share the eighth position in the list.
Last in the list is Zee TV's Pavitra Rishta with 3 TVRs.Have a look at the winning agencies' work portfolio for Digital Agency Awards 2014. Major stories over the last 30 days