Automotive portal Carwale.com has decided to continue working with Catalyst Advertising as its creative partner.
Besides Catalyst Advertising, Limelight Communications and Sunshine Media have handled the creative duties for Carwale.com in the past.
Earlier this year, Carwale.com was in the news on afaqs! for launching video advertising. As the report mentioned, the objective of this was to help its clients deliver more engaging and informative ads. The portal announced that it will provide interactive in-stream ads (pre-roll, mid-roll and post-roll), and in-banner interactive video ad units. For this, Carwale partnered with the interactive online video advertising company, Jivox.
It may be noted that the vehicle website CarTrade.com (also known as CarTradeIndia.com) currently works with Salt Brand Solutions (creative mandate) and MEC (media mandate).First Published : August 14, 2012