afaqs!

Bang in the Middle launched in the US

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 17, 2012
The agency has roped in Saira Mohan as president of the US office to help mainstream brands which are not owned by MNCs to establish, expand their ambit and enter India.

Saira Mohan

Prathap Suthan

Naresh Gupta

Reversing the trend of global agencies launching in India, independent agency Bang in the Middle has launched its operations in the US. The agency is opening offices in Chicago and New York to start with and will expand to other cities later.

To facilitate the US entry, the agency has brought on board Saira Mohan as president, Bang in the Middle, USA. Mohan is an international supermodel with extensive advertising and marketing experience, especially in the world of global fashion, luxury and design.

Bang in the Middle USA will help mainstream brands which are not owned by MNCs to establish, expand their ambit and enter India. It will also help its existent clients such as iYogi and Veen Waters to establish their brands in the US.

Commenting on the expansion, Prathap Suthan, managing partner, Bang in the Middle, says, "We have been clear from the start that we won't be a single country operation. This is the next step in our evolution and we aren't going to stop here. We are exploring some more opportunities in Asia and Europe, and we hope to expand into those markets. It's time to demonstrate a brand new way of doing business."

Commenting on the new role, Mohan says, "I am excited to partner this team in India and open up the opportunities in the US for brands from India and open up Indian markets for brands in the US.I have been in the world of branding and design for over a decade and I intend to fully bring that experience on table for all our current and potential clients."

Naresh Gupta, managing partner, Bang in the Middle, adds, "We currently have a very eclectic bunch of clients who require our services in more markets than just the US. We have launched campaigns in USA, Europe and West Asia already for our clients, and are about to launch some more for our brands. In today's hyper-connected world, you need to be present everywhere where opportunity is, and for us USA is a vast opportunity."

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