TBWA has roped in Subho Sengupta as executive vice-president and head of its Delhi office. He will handle operations in Delhi and will be based in Gurgaon.
In an official communiqué, Sengupta says, "TBWA is an institution with a unique and differentiated philosophy (Disruption and Media Arts) that is proven to deliver outstanding strategies and breathtaking creative for clients in India and around the world. I look forward to working with a team that is young, talented and hungry."
Nirmalya Sen, managing director, TBWA India, says, "It is a pleasure to bring on board someone who has the great combination of a sharp advertising mind and the ability to be a strong leader. With Kunal Gill already on board as executive creative director, TBWADelhi now has a formidable leadership."
Sengupta, who has 16 years of experience in the advertising industry, spent a large part of his career working with JWT, where he was responsible for the GSK business. He has also worked with Saatchi & Saatchi and Bates, and with brands such as Horlicks, Fair & Lovely, Airtel, Tata Steel, Close Up, Vivel, Gold Flake, Carlsberg, Lafarge and Anandabazar Patrika.