FoxyMoron to handle digital duties of L'Oreal Paris

By afaqs! news bureau , afaqs!, Mumbai | In Digital | August 23, 2012
The agency will work to strengthen the brand's presence and recall of its mass products such as Total Repair 5 and Fall Repair.

Digital Solutions agency FoxyMoron has bagged the duties to handle the digital portfolio of L'Oréal Paris in India.

Jack in The Box Worldwide is the incumbent on the account. The brand's mainline creative and media duties are handled by McCann Erickson and Maxus, respectively.

Harshil Karia

Commenting on the new win, Harshil Karia, online strategist at FoxyMoron, says, "It's a huge opportunity for us to do something innovative with a legendary brand. We've also got a great canvas to work with. A brand that works in hair care, hair colour, skincare and makeup is almost a dream and we're sure it will always have something meaningful to say online."

L'Oreal Paris has businesses in hair, skincare, and makeup. Makeup and skincare will be led digitally, while the hair business will see a lot of integration in terms of campaigns. Digital campaigns will play a major role in strengthening the brand recall and message of mass products such as Total Repair 5 and Fall Repair. The agency will work to create greater engagement with younger audiences and educate them.

Manashi Guha, marketing manager, L'Oréal Paris, says, "For a beauty brand like L'Oreal Paris, the digital medium is a great storytelling platform. We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond." With its key focus on the current campaign at the moment, there are a large number of unique activities planned out to optimise L'Oréal Paris' digital presence."

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