afaqs!

CogMat bags digital duties of Angel Broking

By Nisha Menon , afaqs!, Mumbai | In Digital | September 04, 2012
The agency will work to activate social media properties with fresh content that creates higher engagement among consumers.

Digital agency CogMat has been roped in to handle the social media duties of stock broking and wealth management company Angel Broking. The win comes on the back of a multi-agency pitch held in Mumbai. The brand plans to spend close to 10-12 per cent of its ad spends on digital media. The creative agency on this account is Publicis India.

Angel Broking

Confirming the news to afaqs!, Jinesh Jasapara, vice-president, e-commerce, Angel Broking, says, "We met up with a few agencies and finalised CogMat for our social media and online reputation management duties. The focus is to create strong engagement among our current social media accounts as well as reach out to a greater audience that is relevant to our company."

Social media properties will be activated with fresh content that work to create higher engagement among the respective user base. The agency will also work to resolve feedback, and queries on other discussion forums shall also be a part of the social and ORM strategy.

For the record, CogMat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals like education, luxury hospitality, financial services, FMCG and retail. Its clients include Turtle, Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti, among others.

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