afaqs!

Lowe Lintas to handle Suzlon's corporate account

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | September 11, 2012
The agency already handles the creative duties for the consumer engagement part of the account.

Pune-based power company Suzlon has finally concluded its creative pitch. The process, initiated several months ago, was specifically for the brand's corporate duties. Lowe Lintas & Partners has been selected to handle this mandate, at least for the next year or so.

Lowe Lintas

Suzlon

Apparently, senior level re-structuring is on the cards at Suzlon. It'll be at least a year before the dust settles and until then, Lowe will handle all the creative work for the brand, across all communication fronts.

Lowe Lintas already handles the creative mandate for the consumer engagement part of the account; the agency won the mandate in April, 2011. Now, after a multi-agency pitch, the duties for the entire account have been consolidated with the agency.

The company spokesperson has confirmed the news to afaqs!.

Prior to Lowe Lintas, the creative mandate was with Grey.

For the record, Suzlon commenced operations in India in 1995. In the past, Suzlon has worked to create awareness for the category of wind energy, and has attempted to educate the audience regarding its benefits in India. The brand's basic premise has been to power the world with clean, renewable energy for a greener tomorrow.

Last year, Suzlon launched an initiative called P.A.L.S. (the 'Pure Air Lovers Society') that gained popularity as a large-scale environment-linked campaign in the country.

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