KeyPoint Technologies brings in new mascot for Adaptxt

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 11, 2012
The flagship product of the company, Adaptxt will also have a new tagline, 'Effortless Communication'.

KeyPoint Technologies (KPT), developer of user-interface products, unveiled a new logo with a mascot for its flagship product Adaptxt. Adaptxt is a personalised, accurate and contextual word prediction input solution available in 55 languages and 34 industry-specific dictionaries across various devices.

Adaptxt's old logo

Adaptxt's new logo

The flagship product of the company, Adaptxt will also have a new tagline, 'Effortless Communication'. The earlier tagline was 'Think Ahead'.

In order to connect with a larger consumer base of youngsters, the company has introduced a new logo with a mascot which defines the flexibility and versatility of the product.

"With the changing profile of our Gen Y users, we thought of creating a mascot that would be alive, lovable and above all, synergistic with Adaptxt's core brand values," says Sumit Goswami, CEO, KeyPoint Technologies.

He adds, "We plan to bring about a connection between the new logo and our loyal users to create a close relationship with the target audience."

The company claims that the new logo represents the brand's personality and character. The logo has a little blue mascot which represents Adaptxt as a young, vibrant, trendy and funny product with a classy, corporate, technocratic, sophisticated and sober outlook.

The mascot is a little A-shaped character with eyes on the curve of the lower case alphabet.

The older logo of the company was an orange and black symbol with Adaptxt written on its right. The symbol had a black triangle cutting through the orange circle, with the name of the company mentioned in black.

"The tagline, 'Effortless Communication', embodies features like simplicity and easy-to-use properties provided by Adaptxt," say company officials.

The company claims to have about 300,000 downloads across 55 different languages. With the advancements in texting and inputting solutions, it has become imperative for the company to spell out its niche areas of specialisation, which is represented through its logo.

Goswami also notes that the text input solutions leverage its linguistics capabilities and artificial intelligence to offer a fluid and enriched experience. "It assists the user to focus on communication rather than the text inputting process itself," he adds.

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