Sambit Mohanty joins McCann Erickson as ECD

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | September 12, 2012
Mohanty has joined the agency's Delhi branch.

McCann Erickson has appointed Sambit Mohanty as executive creative director. Mohanty comes in from Bates, where he held the same position.

Sambit Mohanty

Prasoon Joshi

Prasoon Joshi, chief executive officer, McCann Worldgroup, says, "Though I have not worked with Sambit earlier but in my interaction with him I sensed that he brings in a unique dimension. It's rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board."

An alumnus of the Indian Institute of Mass Communication (IIMC), Mohanty has more than 12 years of experience in advertising. Starting out as a copywriter at McCann Erickson, he has worked at Euro RSCG, Lowe, Publicis, Vyas Giannetti Creative (VGC) and Leo Burnett. Mohanty joined Bates in 2010 from Brand Planet Elephant, where he was working as executive creative director.

As a creative director at Leo Burnett, Mohanty created the 'Full of Life' launch campaign for Chevrolet Spark, which included the 'Winking car' commercial. He was also behind the 'Where's the Pulp?' campaign for Minute Maid Pulpy Orange.

So far, Mohanty has helped build brands such as those from the Reckitt-Benckiser portfolio (Dettol, Mortein, Harpic, Cherry Blossom), Perfetti Van Melle, Intel, MSN, Tanishq, Britannia, Nestlé (Maggi), HP, ABN Amro, Indian Express, BBC World, Park Hotels and Religare.

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