In a bid to leverage its global campaign, 'Hyundai - Live Brilliant' and portray it in a new way in terms of size and form, Hyundai has placed a 400-feet display at Delhi's T3 International Airport Terminal.
The idea of using such a large outdoor display is to exemplify 'Live Brilliant' in a larger than life manner to ensure visibility and high impact on the viewers. The T3 International Airport Terminal was chosen on the insight that when people come out of an airport, they are generally very observant of the surroundings and are in a frame of mind to absorb high impact visual elements. And, such a large format display would instantly grab their attention.
The client brief was to build imagery for brand Hyundai in a premium outdoor media environment through high impact brand presence.
Executed by TIM Delhi Airport Advertising (TIMDAA), the campaign started in August and will continue till July, 2013.