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Vizeum India appointed media AOR for DeOleo

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | September 14, 2012
The media mandate is to ensure that relevant consumers are exposed to the communication in an impactful manner. The business will be handled by the agency's Mumbai branch.

Vizeum India, a part of Aegis Media, continues to add new accounts to its existing portfolio. Recently, after winning the media mandate for C R I Pumps, the agency has now been appointed as media AOR (agency of record) for DeOleo, makers of Figaro.

S Yesudas

As a part of the media mandate, Vizeum will play a vital role to ensure that relevant consumers are exposed to the communication in an impactful manner.

The business will handled by the Mumbai office of the agency.

In an official communiqué, Jeroen Floris, marketing director, emerging consumer markets, DeOleo, says, "We have a relationship with Vizeum in some of the world markets. Vizeum India has its own established credentials as well for us to entrust it with our marketing resources. We look forward to working with Vizeum to take our existing brands to greater heights as well as launch newer ones as appropriate."

Confirming the win, S Yesudas, managing director, Indian subcontinent, Vizeum, says, "We are delighted with the news of DeOleo expanding the relationship horizons with Vizeum. I take this opportunity to welcome DeOleo into the Vizeum family."

For the records, DeOleo is a global food company headquartered at Madrid, Spain, with the finest range of brands and sales leadership in various segments. Some of its brands are Carbonell olive oil, the strongest selling olive oil brand in the world, and Carbonell table olives. In the world market, its portfolio includes leading brands such as Bertolli, Carapelli and Sasso olive oil, and Abu Bint, Lassie Saludaes, Adolphus, Comet and Blue Ribbon rice.

The Aegis Media Group in India comprises Posterscope and Brandscope (OOH), Carat (media planning and buying), Hyperspace (retail) Carat Fresh Integrated (activation), PSI (airports), Doosra (creative), Isobar (digital) and iProspectCommunicate 2 (search and performance marketing).

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