Tata Docomo shares different moods

By Jhumur Nandi , afaqs!, New Delhi | In OOH News | September 24, 2012
The billboard showcases images of Ranbir Kapoor in various moods that blink one by one. It highlights the unlimited local calls offer.

Tata Docomo's recent out of home (OOH) campaign highlights its Unlimited Rs 666 offer that gives unlimited local calls on any mobile or fixed-line network, letting users share their various moods and feelings with their near and dear ones.

 Tata Docomo OOH campaign in Rajasthan

Tata Docomo OOH campaign in Rajasthan

As a part of the OOH campaign, the telecom brand has executed a catchy billboard which shows various pictures of the brand's ambassador Ranbir Kapoor in various moods and highlights the value proposition of the offer, unlimited local calls to any network that helps one to reach out to friends and loved ones irrespective of the mood.

The billboard features images of the actor with different facial expressions. The images blink one after another, along with a message that reads 'Hello Unlimited - Ab paye unlimited local calls kisi bhi network par @ Rs 666'. The message is also illuminated at night.

Ajay Duggal, chief operating officer, Tata Docomo Rajasthan circle, says, "Outdoor is a medium where innovation is imperative. The objective here was to communicate our tariff proposition in a manner that is both captivating and interesting. And, what could be of more interest than our brand ambassador in different moods."

Duggal adds, "Outdoor is a reminder media traditionally, therefore we decided to boost impact levels and do something really clutter-breaking. This seemingly simple but hugely effective campaign has been a very effective reminder of Tata Docomo's value proposition in the Rajasthan market."

The one-month campaign has been executed by the OOH agency MOMS. It started on September, 12 and will continue till October 11. The billboard has been placed at Jhal Dhara, JLN Marg, Jaipur.

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