Now onwards, the global agency brand Euro RSCG Worldwide will be Havas Worldwide. The change that was announced in March this year has come into effect from now.
Globally, 316 offices in 75 countries have been re-branded, including Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR brands. The development does not include any change in leadership.
When the announcement was made earlier this year, the authorities also shared that an increased focus on the digital function on part of Havas will accompany this change.
This global re-branding is said to be part of Havas' effort to establish a simpler, more transparent and more unified corporate culture across the globe.
The Havas Group will now consist of two main brands, namely, Havas Media and Havas Creative.
The rebranding also includes the creation of Havas Digital Group, a new umbrella brand that will operate across both media and creative.
The Havas Media brand -- as well as its network brands such as MPG, Arena Media Communications, Havas Digital and Havas Sports & Entertainment -- remains unchanged.
As per Havas' official press note, this development "reinforces its position as the most integrated, agile, entrepreneurial and client-focused communications group."
David Jones, chief executive officer, Havas, says, "With this name change we're aiming to reinforce a key competitive advantage of Havas - that we're the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence, digital expertise, scale, agility and innovation."
Havas Media will reveal a new visual identity at the beginning of 2013.