The new initiative builds intelligence about users who have visited an advertiser's website and shows them the relevant products in the re-targeted dynamic banner ads.
Digital advertising network Ozone Media has launched Ozone Smarton, which is an advanced re-targeting and dynamic banner advertising platform.
Ozone Smarton is backed by predictive algorithms that determine the optimal product to be shown to the re-targeted users. It builds intelligence about users who have visited an advertiser's website and shows them the relevant products in the retargeted dynamic banner ads. Ozone Smarton selects the product to be served on dynamic banner in real time, based on its prediction algorithms, to maximize conversion rates. It also supports multi-product banners that showcase multiple products relevant to the user.
Kiran Gopinath, chief executive officer, Ozone Media, says, "At Ozone Media, we are integrating powerful technology to improve efficiencies in campaign delivery and targeting for our customers. Ozone Smarton is a step closer to bringing evolved targeting products to the Indian advertisers."
In April, Ozone Media forayed into mobile advertising with a tie up with Times Internet Limited as its exclusive sales partner for IPL 2012 on WAP, Android and BlackBerry platforms.
First Published : September 28, 2012