With social media facilitating direct conversations between consumers and brands, it gets increasingly important for brands to put a sound social media strategy in place, being more interactive and keeping ears open to feedback.
Social media agency Social Wavelength has thus entered into an exclusive partnership with Canada-based Radian6 to be the latter's authorised reseller in India.
Radian6 provides a social media monitoring platform for marketing, communication and customer support professionals. The platform enables brands and agencies to monitor all forms of social media with real-time results and engage as a team through unique workflow features for tagging, classifying and assigning of posts. Its technology monitors several conversations every day across Facebook, Twitter, YouTube, blogs and online communities. Among Radian6's clients are Dell, GE, Kodak, PepsiCo, Microsoft, Edelman, Ogilvy Public Relations Worldwide and Weber Shandwick, among others.
With the collaboration, Social Wavelength aims to bring enterprise grade social media monitoring solutions to the country.
Tibrewala tells afaqs! that the agency will aggressively promote and market Radian6 in India. He says that the development follows after looking at the depth of opportunities and the need for deeper consumer insights routed from social media in the Indian market.
Prior to this, while a plethora of tools were available to the agency's clients, Tibrewala insists that Radian6 was heavily recommended.
The agency plans to deliver value to Indian brands in terms of customer relationship management (CRM), online reputation management (ORM) and business intelligence.