German luxury car maker Audi is currently in the process of inviting creative agencies for meetings in Mumbai. A few leading creative agencies are in conversation with the brand team.
The spokesperson, however, claims that this is not a traditional pitch process. "It is an effort to map the regional landscape as far as Audi's communication and marketing in regional and emerging markets is concerned," says the spokesperson, clarifying that the authorities are not in conversation with creative agencies alone; specialised agencies offering digital, social media, CRM (customer relationship management) and event-related services are also being invited and evaluated.
The incumbent creative agency on the account is Creativeland Asia. The Audi spokesperson adds that the incumbent agency will continue to stay on board despite this current development.
When contacted and quizzed on the matter, Sajan Raj Kurup, founder and creative chairperson, Creativeland Asia, responds rather candidly. "Really? I think that is a great opportunity and everyone should take a shot at it. If you know anyone who is interested, I can put them in touch with the right person," he shrugs.