IRS Q2, 2012: Six of top 10 English magazines register decline in AIR

In the current quarter of IRS, General Knowledge Today, Competition Success Review, Stardust and Business Today are the only English magazines to have registered an increase in average issue readership (AIR). All the other English magazines in the top 10 list have recorded decline.

The English weekly India Today continues to be at the top spot this time as well. The title has an AIR of 15.54 lakh in the latest quarter of IRS - a decrease of 59,000 readers since the last quarter. In fact, the magazine is the biggest loser since Q2, 2011, registering a loss of 1.7 lakh in AIR.

General Knowledge Today stands at No. 2 with an AIR of 10.87 lakh. The English monthly publication had an AIR of 10.86 lakh last quarter - an increase of 1,000 readers since the previous quarter.

At No. 3 is another English monthly, Readers Digest. In the latest quarter of IRS, the magazine has an AIR of 10.09 lakh, down from the 10.43 lakh AIR that it had registered in the previous quarter.

Competition Success Review is at No. 4 position, with an AIR of 7.19 lakh. The English monthly has gained 14,000 in readership over the last quarter.

At No. 5 is Outlook, with an AIR of 4.83 lakh. The magazine has lost 9,000 in AIR in the latest quarter.

Pratiyogita Darpan continues to occupy the No. 6 spot in the list. The English monthly magazine has an AIR of 4.31 lakh in Q2, 2012, down from the 4.46 lakh AIR that it had registered in Q1, 2012.

At the No. 7 spot is Stardust, registering a gain in AIR of 5,000 in Q2, 2012 over Q1, 2011. In the current quarter of IRS, the magazine has an AIR of 4.16 lakh as compared to 4.11 lakh readers registered in the previous quarter. Also, the magazine has replaced The Week, which has slipped to the 9th spot with an AIR of 3.97 lakh in Q2, 2012. The weekly lost as much as 21,000 in readership over the previous quarter.

Business Today is at the eighth position, with an AIR of 4.08 lakh. The title has gained 11,000 readers since Q1 of 2012.

At No. 10 is the English monthly Wisdom with an AIR of 3.53 lakh, registering stability in its position over the last quarter with a marginal decrease in AIR of 6,000 readers.

(Total readership includes any reader who has read any of the last six issues; whereas average issue readership includes only readers who have read the last issue.)